Ferche Millwork, an industry leading national manufacturer of wood millwork and door components is seeking a highly motivated and results-driven Sales and Marketing Manager to lead our company-wide marketing efforts and provide essential support to our commercial products division. The ideal candidate will be a strategic thinker with a proven track record in developing and executing comprehensive marketing campaigns, particularly within the manufacturing, hardwood or millwork industry. This role requires a dynamic individual who can balance creative marketing development with hands-on sales training and support.
Key Responsibilities
Marketing Strategy and Execution
- Develop, implement, and manage a cohesive, company-wide marketing strategy to increase brand awareness, generate leads, and drive sales across all product lines.
- Execute the creation and production of all print marketing materials, including brochures, catalogs, specification sheets, and direct mail campaigns.
- Manage and grow the company's presence on social media platforms, creating engaging content that aligns with brand identity and business goals.
- Plan, coordinate, and execute all aspects of tradeshow participation, including booth design, logistics, pre-show promotion, and post-show follow-up.
- Manage the marketing budget, track ROI on all initiatives, and provide regular reporting on performance.
Commercial Division Support and Development
- Develop and deliver comprehensive training programs for the commercial sales team on product knowledge, market trends, and effective sales techniques.
- Manage and direct a team of territory sales agents throughout North America.
- Act as a key resource and support for the commercial division, assisting with complex client presentations, bid preparation, and key account management.
- Plan and execute travel to support sales efforts, including client visits, market research, and attendance at industry events.
- Gather and analyze market intelligence to identify new business opportunities and competitive threats.
Qualifications and Skills
- Experience: Minimum of 5 years of experience in a sales and marketing role, with significant experience in the hardwood, millwork, building materials, or construction industry highly preferred.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Marketing Expertise: Demonstrated success in managing both traditional (print, tradeshow) and digital (social media, website) marketing channels. Hands-on design/production skills are highly preferred.
- Leadership & Training: Proven ability to train, motivate, and support a sales team. Excellent presentation and public speaking skills are essential.
- Strategic & Analytical: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Communication: Exceptional written and verbal communication skills.
- Travel: Ability to travel approximately 25-40% of the time to support commercial operations and tradeshows.
Why Join Us?
This is a critical, high-impact role where you will have the autonomy to shape our brand presence and directly contribute to the company's growth. We offer a competitive salary and a full benefits package.
Compensation & Benefits
This is an on-site position with full benefits. Compensation range will be heavily reliant on experience and skills. Range $50-100k.
Along with many opportunities for career growth, Ferche Millwork, Inc. provides a comprehensive benefits package that supports our employees' wellness and financial security. Some of those benefits include the following:
- Medical, Dental, Vision, & FSA or HSA
- Employer paid Life Insurance
- 401k with employer match
- Additional voluntary insurances
- PTO and paid holidays